Minhwa Spirits: Makgeolli

Minhwa Spirits came to us needing a full identity: brand strategy, naming, and design, built to launch their debut makgeolli line.

The creative brief centered on a few core words: authentic, pure, house-made, inviting, distinguished. The tension we had to design for was real. This needed to feel modern and a little luxurious, but never snobby. Playful, but not silly. Refined enough for a tasting room, casual enough for a Tuesday night.